Stores that want to participate in the 2025 Swag Swap should check their inventory levels now, and make sure there is enough stock to bring some to the show. Here are some FAQs about participating:
Do stores have to sign up to participate?
No! Just bring the items they want to add to the swap.
Does it have to be store-branded merchandise?
The items have to be store-branded or store-created. Stores that sell their own lines of candles, soap, or other gift lines can include them. But NVNR recommends that anything added to the swap has a card or sticker saying where it came from.
How many items should stores bring?
As many or as few as they would like and is within their budget. The point of the swag swap is to give bookstores a chance to have a few people walking around the show wearing their merchandise, while returning the favor by doing the same. Table space does fill up, so booksellers often bring enough items to replenish their display if needed.
What happens to the merchandise when the show is over?
Stores can reclaim any leftover items from the table when they leave. Leftover items that are not reclaimed are given away or recycled.